What is digital marketing? Why do digital marketing?
Several days ago, Tasrif searched Google for “Best quality Headphone”. But recently, he has noticed that most of the ads that appear on his Facebook are headphone related. Although he has not bought headphones yet, it is not that the matter is only seen on Facebook. Even when he goes to Instagram as usual, all the ads that appear to him are collections of flashy headphones. Of course, Tasrif has benefited a lot from this. He has learned about many brands and their offers. But he is a little worried. He thinks that before searching on Google, such ads would not have appeared on his timeline.
Incident Analysis - Incidents that happen with Tasrif happen to all of us more or less. If you keep your eyes and ears open a little better, you will also realize it. The reason behind this is - digital marketing. Four digital marketers have targeted Tasrif after repeated research. As a result, they have been successful in bringing this type of ad on his timeline. In today's post, we will discuss digital marketing. In today's post, we will know-
Table of Contents
What is digital marketing?
What is digital marketing ? Digital marketing is a method of communicating products to consumers using the internet, mobile phones, and social media. The main function of marketing is to deliver or communicate products to people at the right time. Nowadays, people spend most of their time online. Its permanence has increased several times during the Corona period. Digital marketing is an easy and effective way to present your products to this huge audience.
To put it more simply, digital marketing is an aspect of product marketing that involves electronic devices, social media, and the internet.
Why do digital marketing?
Marketing is necessary for the promotion and expansion of any business. Times have changed, the type of marketing has changed. Marketing is now digitalized. Whether it is an organization or a product, there is no progress without marketing.
Digital marketing is much more specific and can be marketed to only those people who want that specific product, which is not possible in traditional marketing.
If you want to market a product in the conventional way, you have to use print ads, phone communication, physical marketing. Even that cannot be reached to people very easily as much as online media. Another big problem of conventional marketing is that it costs a lot of money. In this case, digital marketing has become a savior. If someone wants to reach their target audience very easily, there is no alternative to digital marketing.
Using digital media, ads can be shown according to the audience's interests, which is impossible to do in physical marketing. And even if it can be done, it is extremely expensive.
When it comes to physical marketing, it is seen that an ad is being shown in front of many people at once or a printing ad is being given. In this case, it is seen that not everyone present shows equal interest in this product. Which is not expected. In this case, those who are curious about the product basically fall under productive marketing. The company has nothing to expect from those who are left out. The more the number of people who do not express interest, the more marketing will fail.
But in digital marketing, there is no chance of this. If you can get marketing done from a good agency, then almost every ad of yours will reach the targeted audience. That means the ads will show specifically to those who are actually interested in the product. This is the biggest plus point of digital marketing.
Types of digital marketing
Digital marketing can be divided into 2 parts: online marketing and offline marketing.
Online Marketing
- Search engine optimization
- Search engine marketing
- Content Marketing
- Social Media Marketing
- Pay-per-click advertising
- Affiliate Marketing
- Email Marketing
Offline marketing
- Enhanced Offline Marketing (LED Tv add)
- Radio Marketing
- Television marketing
- Phone marketing
At this stage, we will briefly review the marketing strategies mentioned above. First, let's learn about the categories of online marketing .
Search engine optimization
Currently, search engines can generate the most traffic. And the most popular marketing strategy is search engine optimization. In a word, if we talk about SEO, then the point is that - organizing the website in such a way that search engines can know what is in your content and optimizing the site by matching it with the keywords of those who are searching is search engine optimization.
Search engine marketing
Search engine marketing is abbreviated as search marketing. Search marketing is the name of a process through which traffic can be gained through both paid and unpaid means. That is, when we search on Google, two types of results come. The paid ones are written with the word (ad) in small letters. And the unpaid ones fall under the scope of SEO.
Content Marketing
Many people think of content What is SEO competitive analysis? marketing as blog posts, but that's not entirely true. Many people use storytelling to tell us about many types of products. Content marketing is basically promoting through storytelling. We will discuss these in detail in the next posts. But before that, let's give some more brain food, that is, content marketing first started in 1885 through a magazine called (The Furrow).
Social Media Marketing
The most popular aspect of digital marketing is social media marketing. Because nowadays people spend most of their time on social media. The most suitable place for sellers is social media, Facebook, Twitter, Instagram, etc. Social media marketing is the easiest way to reach the target audience at a very low cost.
Pay-per-click advertising
Pay-per-click advertising is a reliable field in marketing. It is the most suitable method especially for those who do marketing to generate traffic to the website. In this method, you have to pay money for the ad according to each click. In addition, those who do affiliate marketing can make good use of this method. However, it is a costly process.
Affiliate Marketing
Affiliate marketing is a marketing method that has been developed by referring others . Those who do affiliate marketing here do not have any products of their own. This marketing strategy of generating traffic through backlinks has evolved. Affiliate marketing is one of the most discussed and effective means of digital marketing.
Email Marketing
In simple words, email marketing is the method of marketing through email. When we open accounts on various websites, they collect our emails. Later, they can easily reach us through those emails. Although the tendency to check emails in Bengal is much less than in other countries, you cannot get an idea about the world of email marketing with the concept here.
To put it more simply – suppose you checked your email every day like you check your messenger messages and if marketers inboxed you to promote their products, how much easier it would be for them to reach their customers. Many people think that email marketing is the most effective method.
You probably have some basic ideas about online marketing. Now we will try to give you some more ideas about offline digital marketing .
Enhanced offline marketing
To put it simply, the animated ads that run on roadside billboards are basically Enhanced Offline Marketing. One of the most cost-effective marketing strategies. If this type of ad can be placed in a traffic-congested area, it can easily reach a large audience. This is especially used by electronic product sellers.
Radio Marketing
The history of radio dates back almost 100 years, when live telecasts were made on radio. Before you start bashing me, let me explain why I have brought radio marketing into digital marketing.
You may already have the idea that radio is a dead industry. But if you think so, I have some information that may surprise you.
Radio still reaches about 85% of Americans. They listen for about 2 hours on average. 40% of the world's radio advertising is spent in America alone. In addition, half of the total American population listens to the radio at least once a month.
However, podcasts are increasingly taking over radio. We will discuss this later.
Television marketing
Television marketing lags far behind other aspects of digital marketing in terms of targeted audience reach. There is no denying this. Because the ad shows that are shown on television are actually aimed at everyone. But in other sectors of digital marketing, ad shows are shown according to people's interests and surfing patterns. In that case, TV marketing has definitely suffered a bit. But even after that, they have captured a huge share of marketing.
Phone marketing
I think that phone marketing will be the easiest to explain to you. Because we who are in Bangladesh are fed up with the oppression of mobile operators. Their packages, tunes, products, concerts, etc. are sent to the audience by sending messages, which can be called phone marketing in short. In addition, you will often see them calling and listening to various catchy things. All of their activities are also covered under phone marketing. In addition, many companies also run marketing activities through various coupon giveaways. We hope to discuss these in detail and take you to many unknown information.
Digital Marketing Career
Digital marketing as a career is a promising field of work and the need for this sector is constantly increasing. It is as promising a type of work as it is challenging. You will be surprised to know that many prestigious universities in the world are offering degrees in digital marketing. Many people choose the subject of digital marketing to study for their masters. The reason is that there will be a huge demand for it in the near future and it still is.
Many young people feel comfortable taking up digital marketing as a career. The reason for this is that this sector is relatively easy to learn and in demand. Since there are many aspects of digital marketing, anyone can easily start practicing it.
Besides, if someone learns digital marketing, they can quickly set up any business of their own.
Nowadays, whatever they do, everyone needs online promotion. Which will increase even more in the coming days. All these organizations are interested in increasing their activities online. As a result, everyone may need their own marketing agency or marketer.
This is the local sector, there are big organizations What is SEO competitive analysis? outside it, for example, phone companies. They have to pour a lot of money into marketing agencies every month to promote their products. Everyone has to come to the digital platform today or tomorrow, there is no alternative to this.
And when everyone arrives, it will be necessary to inform everyone about their products. But social platforms are being designed in such a way that if you do not spend money or do digital marketing, your post will reach a very small number of people. Those who have already opened a Facebook page know the matter. Or those who use a Facebook ID will also see that your post reaches 25-40% of the total number of friends.
In the case of pages, it is much less. It is doubtful whether the maximum reach is 20%. In this case, social media platforms want you to spend money on marketing. Otherwise, they will not show your posts to anyone.
If you can learn good quality marketing, you don't have to worry about the field of work. There are big opportunities starting from marketing in small neighborhood shops to becoming an Apple marketer. Apart from that, you can earn a lot of money by freelancing.
Earn money through digital marketing
The monthly salary of a digital marketer in the United States is about $4,862. In Bangladeshi Taka, it is around four and a half lakh taka. In our neighboring country, India, digital marketers have an average monthly salary of 15-88 thousand rupees.
The possibilities of digital marketing are vast. You can do freelancing if you want. You can work for an organization. You can work for a big media.
You can make money by campaigning. This is a potential sector. In this year's US election, we saw that presidents spent more money using social media than direct campaigning.
If many countries follow the United States and use social media for election campaigns, a huge new potential will be revealed for digital marketing.
I hope I have been able to provide you, the reader, with some information about digital marketing. I will discuss specific topics in detail in the next posts. Until then, stay well and stay healthy.
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