What is digital marketing and why is it needed?

 Digital marketing is the method of promoting an organization or business using digital media. It has long been said that the future of marketing is here... 

People are increasingly inclined towards technology. Nowadays, just as we can send audio, video, and text over long distances through the internet, we can also market any product or service in the same way. Therefore, the importance of digital marketing is increasing day by day. Again, its demand as a freelancing job is huge.

The advantages of the Internet or online marketing are many, because through it you can easily reach the ideal customer. For example, we can run product marketing campaigns based on people's birthdays, wedding anniversaries, place of residence, age, etc. 

Let us know and understand, 

• What is digital marketing, types
• What can be done, with some real life examples
• Advantages and disadvantages of offline marketing compared to offline marketing  
• Why is it necessary to learn and apply digital marketing? 

...... and many other such things.

Definition of digital marketing and what it actually means

Digital marketing is the process of promoting, branding, and growing a customer base for a product or service using digital devices. This marketing is done using computers, phones, tablets, or other digital devices.

A few years ago, people used to advertise their products through posters, templates, advertisements, newspapers, etc. to market and sell their products.

In this digital age, people have become accustomed to using mobile, internet, and computers. Therefore, now digital methods are used to promote businesses. By using this method, there is no need to go to customers and promote products.

Needless to say, this is an inevitable and important part of any marketing strategy these days. 

While scrolling through Facebook, watching videos on YouTube, or searching for something on Google, you must have seen many advertisements. These advertisements are given by many organizations to promote their business. The fact that they are using these digital media to advertise their business and products is what digital marketing is all about.

A few years ago, people used to advertise their products through posters, templates, advertisements, newspapers, etc. to sell their products and reach customers.

In this digital age, people have become accustomed to using mobile, internet, and computers. Therefore, now digital methods are used to promote businesses. By using this method, there is no need to go to customers and promote products. Due to this, the future demand for this skill is increasing .

Types and examples of digital marketing

Digital Marketing is not just about advertising on various social media, it has many sectors . For example - creating a website and optimizing it with search engine optimization to bring it to the first page of search results of various search engines including. Free Seo Digtal Markating  Google. This is also used to promote products or businesses.

The interesting thing is, none of these marketing types and methods are inferior to the other. Rather, they complement each other. Let's have an idea about all these types. 

Search Engine Optimization (SEO)

Website marketing/search marketing is the process of optimizing a website (website marketing/search marketing) to increase sales of a product or service by ranking it in search engines like Google. This is basically an organic or free marketing method where customers will find you based on their needs. It is considered to be the most popular marketing strategy. 

Search Marketing 

Search engine marketing is used to get paid traffic from search engines. When we use the largest search engine, Google, we get two types of results. Small and large brands can get visitors without SEO through pay per click (where money is paid based on the clicks made by the user). 

Social Media Marketing

Humans are social creatures, in the present era, we interact with others on social media. This medium is used for marketing using social media platforms like Facebook , Twitter, Tiktok and Instagram. If a marketer wants, he can do marketing through free and paid ads. This marketing is the most popular method at present. The work of marketing is basically to build one-to-one relationships with people, get feedback, etc. Compared to other marketing.  

Content Marketing

Creating your own website or blog and creating valuable content like posts, e-books, or YouTube video marketing is the easiest way to attract and retain a specific audience, which is content marketing. This type of marketing is now quite effective.

But the interesting thing is, in this strategy, you are not the only one who has to create content. Through influencer marketing, you can reach many people by having others create content related to your brand and products . Again, through affiliate marketing, you can be paid in exchange for selling products to other digital marketers.  

Paid Ads Marketing

Social platforms display ads in exchange for money. These third-party platforms collect and analyze data about their customers. Such as their interests, age, mood, location, profession, marital status and many other data. Here you can deliver ads or offers to your ideal customers in exchange for money.  

Traditional offline media usage

Marketing can be successful and promote a brand through radio and television marketing, and billboard advertising, etc. Such activities are considered media buying or paid marketing. 

Many times you will see that the activities of increasing the sales of products or services by calling are also included in phone marketing. There is a demand for many other marketing methods including influencer marketing, negative marketing. To know more about this, read -  Different types of digital marketing .   

What are the benefits of digital marketing?

If we ask ourselves what are the benefits of digital marketing, then the answer is more or less known to everyone. We know its benefits for a business, company or brand.

Products can be promoted at low cost

Choosing digital media for marketing can help you reach more people at a lower cost than traditional marketing. It also requires much less manpower. If done correctly, you will get a much better return on your marketing budget (ROI).

Because you can target specific customers and advertise. For example, if you want, while doing social media marketing, you can target 20-25 year old people living in a specific area who are employed or interested in a specific activity or topic. Which is not possible in traditional marketing.

Global reach 

How to run an online business at a low cost and you can advertise or market your products to any audience around the world. And that is why we are able to sell services and products anywhere in the world from Bangladesh. Even from a flat in Dhaka, we can sell products to any corner of Bangladesh. And a customer can contact you online, visit your page, order products, comment.  

Measurable results 

Your efforts are much more trackable than traditional marketing. You can find out who or how many people are liking your ads, who is visiting your site and learning about your services. You  can use tools like  Google Analytics to do this.

Helping you keep up with the competition

If you want, you can find out what your competitors in big cities are doing online, whether you're in a remote village or in a big city, and how they're promoting their products or offering them to their customers.

You may be surprised to know that, like analog marketing, digital marketing allows you to do things like analyze your customer needs, competitor weaknesses, and market trends, which will help you create and implement a strategic marketing strategy.

Personal marketing

You can do One to One marketing based on customer interests and experiences.

Why is digital marketing necessary for any business ?

Earlier, people used to visit different stores before buying any product and then make a purchase. But, now everyone knows about the products online before buying anything and then decides to buy. Many people buy products from different e-commerce websites. Some also buy from the sellers of the products on different social media.

If you have a business, then in this digital age, you should be marketing your business digitally. Those who are now giving more importance to digital channels in terms of marketing compared to analog marketing, their businesses are growing comparatively.

There are about 7 billion people in the world, and among them, more than 5 billion people use mobile phones and more than 2 billion people use various social media.

If you can promote your business digitally, just think about how many people you can reach in a short time, which would never have been possible with analog marketing.

Many studies have shown that about 50% of people now rely on various social media to purchase any product.

Many people search on Google before purchasing any product and purchase products from various e-commerce websites. Through digital marketing, you can reach your target customers in a short time and increase your sales by several times compared to before.

Digital Marketing vs. Analog Marketing (Similarities and Differences)

There are many differences between digital marketing and analog marketing. Earlier people used to promote their business in analog way. But, now everyone is choosing digital marketing to increase their business sales. Let's see the differences between digital marketing vs analog marketing.

Differentiation through marketing

Digital marketing uses the Internet, social media, search engines, e-mail, and other methods, while analog marketing uses leaflets, banners, posters, and other media.

Business grows and profits come very quickly.

Analog marketing is a very time-consuming process. It takes a lot of time to grow a business. Digital marketing is much faster and can be done from home, which is not possible in the case of analog marketing.

Easily advertise products and businesses to targeted customers

As a result, businesses can sell more at a much lower cost. However, in the case of analog marketing, targeted customers are not easily found and it is a very expensive marketing method.

Also, there are many differences between digital marketing and analog marketing. By adopting digital methods for marketing, you can find target customers, run campaigns, and increase sales at a much lower cost and easily.

Whereas analog marketing requires a lot of money and time. Yet, many times the expected results are not achieved. In contrast, it is best to try to grow your business by doing online marketing based on the current times.

How to start digital marketing

If you want to start Digital Marketing, then you first need to know in detail about its marketing channels, terms. Then you need to target a marketing platform and start learning. Its opportunities as a career are quite good. 

You can follow the following steps to start digital marketing:

• Explore books, courses, and websites online to learn about digital marketing.
• Decide what type of digital marketing you want to do, for example social media marketing, email marketing, website marketing, etc.
• Your marketing goals need to be clear and measurable, for example "I want to get 1000 daily views on the website in a month".
• Create a website and post about your product or service description, contact information, and any other information that can help you achieve your goals.

Last words

In today's post, we have discussed with you in detail what digital marketing is, why it is needed, how many types it is, and its various mediums. If you read the post completely, you will understand its importance and the difference between it and analog marketing.