What are the types of digital marketing and what are the details?

 Generally speaking, digital marketing can be divided into two categories: 1. Free or organic marketing, and 2. Paid media marketing.

But, if you think a little deeper - digital marketing can be done in different ways. Based on these methods, digital marketing can be divided into 14 categories.

So, let's learn detailed information about the types of digital marketing and the various courses taught in digital marketing.

What are the types of digital marketing?

When marketing activities are conducted online or offline using digital content and methods, it is called digital marketing. Digital marketing is done in various ways.

There are 14 types of digital marketing based on the type. The methods used to conduct marketing activities with the help of digital devices are called different types or sectors of digital marketing. Here both online and offline methods can be used.

Types of Digital Marketing

We have already learned that you can do digital marketing to increase your business sales in both free and paid ways. But digital marketing is divided into several categories based on the method and type of marketing.

Below is a list of the types of digital marketing. If you want to increase the sales of your business, you can do digital marketing using the following methods.

SN	Type name	Type	Push/Pull
1	SEO	Organic Search Marketing Method	Pool
2	Search Engine Marketing (SEM)	Paid Search Marketing Method	Push
3	Pay-per-click (PPC)	Paid search marketing, a subset of SEM	Push
4	Social Media Marketing (SMM)	Marketing can be both free and paid.	Push
5	Content Marketing	Content creation and campaigns	Pool
6	Email Marketing	Subset of organic marketing	Pool
7	Video Marketing	Content marketing of products or services through video	Push
8	Instant Message Marketing	Mobile Marketing	Push
9	Influencer Marketing	Subset of Content Marketing	Pool
10	Electronic Billboard Marketing	Paid marketing	Push
11	Radio & Television Advertising	Paid marketing	Push
12	Affiliate Marketing	Paid Marketing Method	Push
13	Banner or Display Ad (Display Advertisement)	Paid Search Marketing Method	Push
14	Online PR	Acquired digital publishing	Pool

1.  

All the methods mentioned in the above list are different types of digital marketing. Using these methods, any business can be promoted and sales can be increased.

There are both free and paid media. You can do digital marketing using methods that are relevant to your business. These methods are discussed in more detail below.

SEO

SEO or search engine optimization is the process of adding our website to various search engines and showing it at the top of the search engine results page by following various techniques. The main purpose of SEO is to bring free traffic or visitors from search engines.

Search engine optimization includes on-page SEO , off-page SEO , technical SEO, local SEO. By following these methods, all types of websites or business websites are ranked on the result pages of various search engines including Google.

Different types of websites try to rank on the search engine results page in the same way. Among them, different techniques are used to rank our website first. These techniques are collectively called SEO or Search Engine Optimization. By doing SEO, we can rank our website first compared to the websites of our competitors, which increases the traffic and sales of the website.

Content Marketing

Content marketing is the marketing of any business or product through various types of content such as blog posts, infographics, videos, e-books, email newsletters, and social media posts. Content marketing can increase the brand value of any business. Also, sales can be increased by promoting the product.

We can use content marketing methods to promote products to customers. Now many large organizations are giving importance to content marketing methods to promote their organizations and products.

Email Marketing

Email marketing is the process of promoting a company or product/service by sending attractive and informative emails. Email marketing allows you to reach your target customers directly. This not only makes it easier to promote your product, but it also makes it possible to sell a product or service much faster.

Many large organizations use email marketing to promote and sell their products and services. Email marketing is an important part of digital marketing.

Search Engine Marketing (SEM)

The method of advertising on the results pages of various search engines is called search engine marketing or SEM. By using this method, products or services are sold by bringing visitors to the website through advertising. Search engine marketing is used to display advertisements above all others among various competitors.

In addition, this method is also used for search engine marketing at low cost in the right way. Nowadays, search engine marketing has become a very important part of digital marketing. If you want to learn digital marketing, you have to learn search engine marketing. Many people are earning a good amount of money by learning SEM for their own work and using it for others.

Pay-per-click (PPC)

Pay-per-click or PPC is an advertising method given on search engines. In this method, when a visitor clicks on your advertisement after seeing it on the search engine, the search engine will charge you for that click. That is, you will be charged for each click. The method of advertising in this method is called Pay-per-click or PPC.

Pay-per-click is becoming very popular these days. It is becoming a very popular sector of digital marketing. As a result, many organizations are following this method to promote their products or services.

Electronic Billboard Marketing

The process of advertising products or services by placing billboards in important places in different cities of a country is called electronic billboard marketing. Through electronic billboard marketing, a billboard is placed in important places in different cities or in places where people can get attracted.

Then, the product or service is advertised on the billboard. These billboards are electronic. Advertisements are shown on these billboards through various video images. Therefore, this method is called electronic billboard marketing. Although it is not that popular in our country, it is a very popular marketing method in foreign countries.

Radio Marketing

You must have heard of radio. You must know that advertisements are given about various products on radio. This method is called radio marketing. This marketing is done by giving advertisements for various products or services during various programs on radio. These advertisements are given during popular radio programs. This marketing was much more popular in the past.

Although radio is not that popular in our country now, radio is still very popular in foreign countries. Therefore, radio marketing is also still very popular in foreign countries. Many big companies follow this method for marketing.

Social Media Marketing (SMM)

The method used to promote products or services using various social media is called social media marketing or SMM. Using this method to promote products or services, increase the brand value of the organization, and sell products has become very popular. Now if you want to grow a business quickly, there is no alternative to social media marketing.

Many types of businesses are now being created solely based on social media, and through social media marketing, these companies are promoting their products or services as well as selling them. Various social media, including Facebook, Instagram, Twitter, Pinterest, are now becoming popular for social media marketing.

Many businesses have now been built around Facebook in particular. Many people are making profits from their businesses based on Facebook. Social media marketing is an important sector of digital marketing. If you want to learn digital marketing completely, you must learn social media marketing.

Television Advertising

You must have seen various types of advertisements while watching television. Many companies advertise on television to promote their products and services. Television advertising is a method of digital marketing. Television marketing can also be used to promote products and services and increase sales.

In addition, television marketing is very important for promoting any organization to increase its brand value. Since the invention of television, people have been promoting their products and services using this method. It is a popular marketing method.

Affiliate Marketing

You can earn income by helping other organizations sell their products or services, this is called affiliate marketing. If someone is encouraged to purchase a product or service of that organization through a unique referral link provided by an organization, and that person purchases the product or service from that organization, then you will be given a certain amount of commission from the organization. This method is called affiliate marketing.

Affiliate marketing is also a part of digital marketing. Just as individuals can earn income through affiliate marketing by getting commissions, an organization can sell its products very easily by using this method. Various big organizations like Amazon, Appsumo etc. have affiliate marketing systems. You can get commissions by selling their products.

Mobile Advertising

Mobile phones have now become a daily necessity for all of us. The method that various organizations follow to show advertisements through mobile phones is called mobile advertising. This method of marketing is done using many types of methods including in-app advertising, search advertising, social media advertising, messaging app advertising, location-based advertising and many more.

Mobile advertising is becoming increasingly popular. By promoting products and services in this way, a large number of people can be reached in a short time. For this reason, various large organizations are using the mobile advertising method of digital marketing to promote their products and services.

The methods discussed so far are all part of digital marketing. By following these methods in digital marketing, you can promote your organization, promote your products and services, and sell your products.

The last word

Digital marketing is not limited to SEO and paid ads. Rather, it includes all the ways in which marketing or promotion can be carried out using digital media. Above, I have shared with you detailed information about its types and what they are.

If a business wants to do digital marketing, it can do marketing using these methods. Also, if you want to learn digital marketing , then you can start learning these methods. Through this, you can become a skilled digital marketer.