25+ SEO Terms: SEO Glossary with Definitions
If you are starting to learn SEO, then first you need to know about SEO terms. Learn important SEO terms...
Like every industry, the SEO industry uses several terms (SEO Terms or Grocery) or acronyms.
When someone new to SEO starts learning about it, one of the biggest challenges they face is not understanding SEO terms. There are 100+ terms in SEO, which make it difficult to learn SEO if you don't know or understand them.
There are a lot of acronyms and terms in the world of SEO . This is probably why SEO seems complicated to beginners. So, as a beginner, you first need to get an idea of ​​these words and abbreviations. Needless to say, how long it takes to learn SEO will largely depend on how quickly you learn these terms.
Let's get started...
Important SEO terms
Learning SEO terms is like learning a new language. However, even though it may be difficult to memorize, it is essential to know them to solidify your career as an SEO expert . And if you want to learn new SEO , try to memorize and understand these terms.
SERP
SERP stands for search engine rank page. That is, when you type something in a search, the page that comes up with the results is called SERP.
Algorithm
Search engines use various programs to determine where a webpage should be ranked in search engine rankings. Google alone has hundreds of such algorithms.
Google has a long history of famous algorithm updates, search index changes, and refreshes. Google Search is constantly changing. In 2020, Google made 4,500 changes to Search. This number includes changes to its ranking system, user interface, and more. In addition, Google has run over 600,000 tests. That means Google Search is changing, on average, 12 times a day.
Backlink
Links that are given to your website. These can be internal (linking from one page of your site to another page) or external (linking from another website to your site).
Backlinks are also called inbound and incoming links. It is an important ranking factor.
Internal Link
Internal linking is - linking from one page of a website to another page. The difference between internal linking and backlinking is - internal linking is done between other pages of a website. And backlink is giving a link from one site to another website.
Featured Snippet
The highlighted part that appears at the top of some Google search results, known as position 0.
White Hat SEO
White Hat SEO is the ethical SEO techniques used to reach the top of Google's SERP . These techniques are done according to the guidelines provided by the search engine and the guidelines are created with a focus on the user experience and needs.
Black Hat SEO
The term black hat comes from an old cowboy movie where the villain wore a black hat. Black hat SEO is a method of exploiting weaknesses in search engine algorithms to quickly rank a site or page in search engines. These practices are against "search engine guidelines". Using these techniques can get your website banned from Google and other search engines.
Gray Hat SEO
SEO that is done by mixing white hat SEO and black hat SEO is called gray hat SEO. However, this can also be as dangerous as black hat.
Bounce Rate
Bounce rate actually means how many visitors to a website leave after visiting only one page. Suppose 100 people came to your website from a search engine, but 50 of them left that page. Then the bounce rate will be 50%. The bounce rate can be found in the Audience Overview report of Google Analytics.
Yes
Domain Authority (DA) is a metric developed by Moz.com to determine a website's likelihood of ranking on Google. It is measured on a scale of 0-100, with the strongest websites scoring 100 and the weakest sites scoring 0.
Domain Authority is evaluated or calculated by factors such as the root domain, total number of links, and more. This score can be used when doing competitor analysis or analyzing the "ranking strength" of a website.
So, it is much easier to increase your score from 20 to 30 than it is to increase it from 70 to 80.
PA
This is also a metric created by Moz.com to determine the ranking potential of a page on Google. Its scale is 0-100. Here, Page Authority (PA) is for any page of a domain. It is given based on the links to that page. Therefore, the PA of different pages of a site is different.
This score predicts how well a particular page will rank in the search engine results page (SERP).
Domain Rank or Domain Authority
Domain rank, or domain authority, refers to how well an entire domain will rank in search engine results. It is calculated by a combination of link metrics: the root domain, the total number of links, and other linking on a 100-point scale. This measurement can then be interpreted as how a website compares to others.
Google Penalty
Google penalties are penalties imposed by Google that negatively affect your ranking in search. They are imposed manually or automatically ( by the influence of the algorithm ) for using black hat SEO techniques.
Keyword
Keywords are the words you enter when What is taught in digital marketing? searching for information in a search engine. For example: "What is SEO?" or "SEO for beginners".
Search Volume
How many times a keyword is searched for over a given period of time, usually a month.
CPC
The full form of CPC is Cost-per-click. This is an estimate of how much money an online advertiser will have to spend per click on an ad. A CPC of one dollar for a keyword means that if you advertise on this keyword, it will cost the advertiser $1 for each click that people make.
Impression
The number of people who viewed your website on their search engine results page ( SERP ). You can find information about impressions in Google Search Console.
CTR
Search engine rankings are a percentage of how many people have viewed your website (i.e., impressions) and how many clicked on the link to your site. For example, if 100 people viewed a page on your website in the SERP and 20 people clicked on it, the organic click-through rate (CTR) for that page would be 20%.
Searcher Intent
It explains why a user performs a search. We have some kind of purpose behind each keyword search. Are they looking to buy a product, find an answer to a general question, or are they looking for something educational? Search intent is understood based on this.
Meta Title & Meta Description
The Title and Description that you see after the results are loaded in the search. Meta Title and Description are HTML elements, which are very important for SEO. Optimizing Meta Title and Description is important because it helps increase CTR .
Ranking
You can see where each post or page URL is ranked in the search engine. For example, if your site comes up at number 5 when you search for a keyword, your website's ranking for that keyword is 5.
Alt Attribute Text (or Alt Text)
Alt text refers to the text description of an image that describes what the image contains. Alt text provides search engine crawlers with context/description of the image, which helps them index and rank the image.
EAT
EAT stands for Expertise, Authority, and Trust. Google uses these three factors to measure how much importance it gives to a brand or website, both financially and in terms of Google rankings.
Google wants to give its customers (search engine users) the best experience, so it will only rank websites that it trusts.
Index
Index or indexing are two words that are part of technical SEO . The way to know if a webpage is in the search engine database is to check indexing. To check how many pages of a website are indexed - search with site:yourwebsiteurl.com. And to check if a webpage is indexed - search with site:postlink.
Deindex
To be removed or removed from a search engine's index.
No Index
This is an HTML meta tag or X-Robots-Tag, which we use to tell search engine bots which pages should not be indexed.
Robots.txt
A text file that tells search engine crawlers which webpages on your website are accessible and which are not.
Mobile First Indexing
Google began gradually transitioning websites to mobile-first indexing in 2018. This change means that Google crawls and indexes your pages based on their mobile versions instead of their desktop versions.
XML Sitemap
A file that lists important pages on a website so that search engines can easily find and crawl them.
Lazy Loading
Lazy loading is the process of not loading or delaying the loading of resources or objects (such as images) until they are needed. This method is used to reduce the loading time of web pages.
Image Compression
Image compression is the process of reducing the file size of an image to increase the speed of a web page.
Thin Content
Thin content is content that adds little or no value to the viewer. Thin content is website content that lacks depth, structure, or quality.
Cloaking
Cloaking is a method of presenting different content to search engines and users. Cloaking in SEO is a method of presenting different information to users and search engine crawlers. It is a black hat search engine optimization (SEO) technique.
How to remember SEO terms?
There is no shortage of terms and acronyms in SEO. Here are some of the most commonly used and common SEO terms. These are not exhaustive.
You need to take the time to learn about the terms.
Anyway, I hope I was able to give you some new ideas. If you like it, please share it. Thank you.
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